TErra Flora Style Guide

Branding and Publication design

Terra Flora is a style guide for a greenhouse hotel based in the heart of Palm Springs, California. The logo and branding is created to embody and signify the elegance of the inn. The floral aspect represents the thousands of different species of plants that engulf the premises. The style guide lays out the rules and standards for maintaining the elegant, yet playful look of Terra Flora. From the color palette, to the logo, Terra Flora is embodies an avant-garde and elegant style.